Matrix

Comprehensive: Revenue-generation, efficient, closed loop, open source, nodal, team oriented, mythological, satisfaction of ego

Anticipatory: Viral, distributed, organic, no key people

Ecologically Responsible: Most efficient components (structures, philanthropy, technology, logistical pathways)

Verifiable: Visible from space using the Google Earth platform

Replicable: Self-replicating revenue model supported by viral marketing packages

Achievable: Narrow target audience with low infection rates necessary for success

Overview: Project Red Dot enables entrepreneurs to directly fund the material and deployment costs of red, geodesic domes filled with medical supplies. The domes will be deployed by aid organizations using existing logistical pathways. Donors will be given the coordinates of the domes funded by their contributions. The domes will be visible from space using the Google Earth platform. The donors will click on the domes to see a static picture of the people they are helping. In addition, an inventory of needs database will be developed to identify the specific needs of the people connected with that particular dome. As part of the donor registration process an inventory of skills (and products) database will be developed. Donors will be directly connected to the needs of the people who are in the vicinity of the domes they sponsored. This will create a “one degree” connection that will generate an ongoing revenue stream to that physical location.

When the domes are viewed via the Google Earth platform, they will appear as red dots. A viral marketing package will be shipped to the donor’s physical address. This will ensure a high rate of viral infection in the donor’s immediate area of influence. Since high-performing people tend to congregate with other high-performing people, the infection rates will ensure a sustainable revenue model.

Release 1.0 (Domes 1-10): Architecture and framework to support an “open source” infrastructure project will be developed. The architecture will enable a small team of distributed, specialized “node leaders” to organize a release. A release will consist of a dome, medical supplies, a viral marketing package, and a press campaign. The components of each release will be based on the most efficient use of the resources (time, energy, and money) available.

Release 2.0 (Domes 11-40): An “open source” mythology will be created to spread the project throughout several entrepreneurial organizations. The initial organization will have access to people all over the world, with total system revenue of over $18B US. The mythology will compel entrepreneurs to get involved with the project by enabling them to overlay Project Red Dot onto production-enhancing efforts within their organizations.

Release 3.0 (Domes 41-100): Grassroots campaigns will be developed to connect children in the first world to children in the third world via an energy and technology platform (HAM radios and internet via the OLPC Project). These One Degree connections will lead to further expansion and replication by capturing the hearts and minds of children, teachers, and world leaders.

Business Case: Flying Buttress versus A Geodesic Dome

Most philanthropic organizations operate in an inefficient market. They require constant external support to fund their operating expenses and overhead. There is a supply for money and a need for money, but the chaotic sociopolitical dynamics in poorer parts of the world establishes the need for an external charity support structure.

Project Red Dot is designed to be internally supported via a distributed volunteer network (open source), using the Unique Ability (specialization) construct. This methodology brings people who can help the most directly in contact with those who need the most help.

Entrepreneurs are compelled to seek efficiencies. The inefficiencies in existing charity structures prevent many entrepreneurs from contributing time, energy, and money to many worthy causes. The Project Red Dot website will support team-oriented revenue-generating activities. In this way, entrepreneurs will be able to support fundraising for their employees, customers, vendors, or affiliated teams. This will further spread the viral campaign throughout their organization.

Project Structure: An Origami Crane

Religious constructs provide efficient transport mechanisms for encapsulating information across multiple generations. Project Red Dot will create an entrepreneurial philanthropy under an operating structure similar to a religious meme. This structure will enable the project to self-replicate across multiple cultural lines, age groups, and generations. The project will target a specific group of high-performing entrepreneurial people who possess well-defined personality traits. These traits include:
a. artistic ability (skills in people, process, and technology)
b. pattern recognition skills (knowing when things are working)
c. a desire to help people (leaders, coaches, teachers)
d. attention deficit disorder (happiest when working on multiple projects)
e. high net worth (high performing in terms of capital)

The target group will be attracted to the project due to the following project characteristics:
a. a visually-efficient model (efficient fund raising efforts)
b. satisfaction of ego (creating structures to help people)
c. guilt (wealth and environmental)
d. outcome oriented (a desire to see the results of their efforts)

The application of religious constructs to the issue of philanthropy will create certain efficiencies that are not currently found in existing charitable models. These efficiencies will cause the meme to spread organically and virally through a broad range of entrepreneurial personality types.

Team Structure: A Geodesic Dome Operating in an Open Source Model

By organizing the functional areas that will most efficiently deliver high impact relief in a three dimensional manner, the work is distributed across many individuals “nodes”. The node leaders are people who have a unique ability in that functional area. Volunteers will be selected by the node leaders to deliver work-packages in the adjacent panels. The project relies on an open source software development model, applied to a real world infrastructure problem. A project architect will work with the node leaders to balance time, energy, and money available for the next release of the project. The releases will encompass some or all of the functional areas outlined on the graphic in Figure 1.0.

Release Architecture: Efficient Naming Standards

Each node leader will define work packages for the volunteers in the adjacent panels. This will ensure that the unique ability construct is infused into each area of the project. In addition, this approach will create cross-functional team efficiencies by overlaying similar work packages from the perspective of the people with unique abilities. The work package naming standard will ensure efficient information flow between the node leaders and the release architect. The standard will be:
[Originating Node] [System] [Sub-System] [Module] . [Release Version].[Revision Version]
This approach will ensure that the teams remain synchronized in terms of production and work-flow.

Release Planning: Red, Yellow, Green

The picture of the dome will be a metaphor for release management. At the start of a new release phase, the dome will be red. As work packages are checked in and approved, the panels will begin to change color from red, to yellow, to green. In this way, the node leaders can apply resources to the work packages on the panels that require the most energy. This approach will enable volunteers to deploy resources on the panels that require the most work.

Project Mythology: One Degree Connections for Release 1.0

The Evangelist will raise an army of highly-effective, outcome-oriented people to operate the initial project architecture (Release 1.0). These people will be connected to each other by personal relationships and proven performance. The project will only be available to a small group of highly connected people with an individual net worth greater than $5M USD. This approach will enhance the project mythology by creating a “velvet rope” separation between the people on the inside and people on the outside.
Project Outreach: Branching Out
After Release 1.0 is completed, The Evangelist will use the proven success of the project to expand the footprint on the revenue generating side. He will use the operating framework to demonstrate measurable results to large corporations and entrepreneurial organizations. In addition, the open source mythology will be in place, so organizations will be able to craft custom-designed, targeted mythologies to improve the effectiveness of their organizations while generating revenue for Project Red Dot. This win-win approach will ensure continuous viral infection rates within the leadership teams of specific organizations.

Local Outreach: The Community Leaders

After Release 2.0 is completed, The Evangelist will create grass-roots campaigns at local levels, by infecting community leaders in major metropolitan markets. The transition from a business audience to a community audience is necessary to spread the project to the families in the first world. It is vital that the families in the first world connect with the project by seeing how their efforts will benefit the children of the third world. This community approach will enable the project to overlay existing grass roots efforts by targeting local, environmentally-minded people.

Sustaining Growth: Trim-Tabbing A Cultural Virus The development of Project Red Dot using the philosophy of the GPs and the expansion model of the Incan Empire will create an energy-efficient, self-replicating, nodal and distributed philanthropy engine. After the initial architecture is in place, no key people will be required to operate the machine. The project will utilize existing technologies and logistical pathways to remain efficient, flexible, and self correcting.